NORMa Zurich-based graphics team.
Designing for commercial projects such as the typography for
Cologne Airport and Swiss Watchmaker Omega.
"...defined their own graphic language in print and on screen by determinedly ignoring the established conventions to create their own highly complex parallel system."
"...work is characterized by an highly skilled use of typography and print as well as a playful approach to technology."
- Design Museum
"The Thing's experimental graphics and text may be a little baffling to those (like me) who are unfamiliar with their theories, but the 2003 book is a great source for any font nerd or for those curious about the relationship between words and images."
- Ami Kealoha, Cool Hunting
Norm: The Things, 2002A book outlining the Norm's (Krebs and Bruni) concept of breaking down shapes and fonts into their essential elements.
Bruce Lee, 2005Remake of the book "Bruce Lee - The King of Kung Fu."
However, the remake is completely reversed in its chronology and in the manner of text direction (reading from left to right).
Sign Generator, 2002
Collaboration - Jürg Lehni
A lighted grided tool that generates possible combinations of lines.
(Watch video if you visit the site)
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