Always the LOGO Critic.

fenchurch 

   Named after an area in London where the creators used to skate, Fenchurch is “late-night session idea” that developed from clothes the creators just made for themselves to making clothing for their peers. The layering of curved lines creates the illusion of the letter "F," which also creates the image of a church window. 

Lemar and Dualey

     The image of the bridge captures the message that Lemar and Dualey Clothing and Fashions for men wants to convey. In the mission statement on Karmaloop.com, it states

“The brand has methodically bridged the gap between boroughs and city’s across the country and overseas…the ability to dig in the toy chest of American culture without downplaying the social implications of pop history.” 

Subtle earth tones behind the cool monotone present a vintage aesthetic.

In the mission statement on Karmaloop.com, it also states

“Nostalgia has never been so vibrant. Lemar and Dauley insist on re-illustrating the past with an endless palette of color like a daydream that lingers on forever”

Garbege

    The brand almost speaks for itself, except until you notice the changing of one vowel. In the mission statement on Karmaloop.com, it states, “the word “GARBEGE” is a play on words garb, meaning garment and edge, as in cutting edge.” The integration of the word garb and edge is a play on the play of words in itself. Although the concept of garbage is used throughout the brand different concepts, the actual meaning of GARBAGE was not the inspiration here! The brand infuses personal styles of the street and luxury.