Connecticut Art Director’s Club, 1986
The methodical use of color leading the eye into a ‘Z’ pattern.
Using the CLUB to imply an actual club (organization) is ingenious.
For some reason I read Canada!
Quaker, 1971
The iconic brand we all know, the Quaker man on the Quaker box.
When it comes to iconic logos, Saul Bass is one of the best. Simple design of silhouette demonstrated in the Quaker logo was made to stand the test of time. No trends or fads here.
Zune, 2006
The Zune is a digital media device that allows users to share pictures, video, and music wirelessly. Using the web-like design to convey a network or community of some sort has been done several times. However, the web in this design also takes the form of the actual Zune device with the intersecting "Z"s, which is ingenious.
The Electric Company, 2007
Overlapping of the various "E"s suggest integration or unity of the company. Sorry to let you down folks it's not the television show. According to Gillen Army’s, “The Electric Company is a working laboratory for theatrical lighting and sound designers, production designers, design engineers, producers and directors…. providing an open…environment for the conceptualization, development…”
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